About us
Yes, we named our AI company after crustaceans. No, we're not sorry.
Who we are
Legion of Lobsters builds, installs, and manages agentic AI purpose-built for real estate professionals. Not generic "AI-powered" tools that barely understand your business, but actual agentic AI trained on real brokerage workflows, configured for your jurisdiction, and plugged into your systems. Our flagship product is ComplianceClaw, a brokerage compliance AI agent built to save you time, money, and insane drudgery.
We didn't parachute in from Silicon Valley to "disrupt" the industry. We've been in it for decades. Between the three of us founders, we have built brokerages, advised them, and built the tech that runs them.
Legion of Lobsters is what happens when people who actually understand this industry discover the power of AI and decide to help.
The team
The people building brokerage compliance
Rob Hahn
Co-Founder
Nationally recognized industry strategist and the voice behind Notorious R.O.B., one of the most widely read and refreshingly unfiltered blogs in real estate. He works with some of the biggest names in the industry as well as brokers and agent teams.
Craig McClelland
Co-Founder
One of the finest brokerage operators around. He scaled SimplySold Real Estate to 23 offices and over 1,000 agents across 10 states, then served as COO of Better Homes and Gardens Real Estate Metro Brokers. He advises Wall Street on industry-shaping M&A deals and Main Street on how to structure lead management. He remains an active broker in the Atlanta metro area.
Eddie Krebs
Co-Founder
Founder and CEO of Brytecore, a real estate technology platform trusted by some of the largest brokerages in North America and a LeadingRE Solutions Group partner. A real estate technologist through and through, he understands both technology and the business of real estate.
Why lobsters
Tireless, and a little armored
Compliance work is relentless and detailed, exactly the kind of thing you want a tireless, thick-shelled reviewer handling. The name makes people smile. The product makes brokers sleep better.
See what the lobsters can do for your files
A 20-minute call, a live demo, every question answered. No obligation.
Request a demo